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Overcoming Resistance to Change

30/6/2020

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Resistance to change is an interesting phenomenon that is often quoted as the number one reason why projects and change programmes don’t deliver the results they set out to. At its core, resistance to change is a label we apply when people seem unwilling to accept or help in implementing an organizational change. But oftentimes it isn’t the change itself that people resist. They resist because they believe they will lose something of value (such as status, belonging or competence) or because they fear they will not be able to adapt to the new ways. It is a big part of human behaviour to hold on to the status quo because it’s a safe port. Our brains are wired to keep us safe and to respond to potential danger. When we are faced with an organisational change our instinctive reaction kicks in because it makes us feel unsafe. We know what we have, but we don’t know what we will get.
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Whereas junior project managers may not be so aware of the emotional side of change, leaders understand the importance of listening to people and ensuring that their needs are being met. Instead of exclusively dealing with tasks, activities and processes they delve into deeper layers and consider the psychological aspects. They draw people in, address their concerns and anxieties and demonstrate what is in it for each person. They know that most people resist change because they are uncertain about how it will affect them – whether consciously or subconsciously – and therefore seek to make them feel safe.

When Rod Willis researched why people resist change he found that in the majority of cases, leaders and managers don’t possess the necessary understanding of human psychology to effectively deal with the typical symptoms. He concluded that most managers operate at a capability level and fail to engage at a deeper level. This means that they consider what their team members are capable of doing and how they do it as a function of their skills, rather than considering why they do what they do and what they believe about themselves.

The majority of the resistance to change symptoms which Willis identified were a result of people’s values and beliefs, sense of identify and personal purpose not being met. People do not leave their emotions, doubt, fear or lack of trust at home. They bring them to work where they may be perceived as resistance. Willis concluded that there is a direct correlation between a manager’s ability to work at a deeper psychological level and bringing about successful change.

To make resistance disappear, we have to focus on building trust and removing doubt and fear. Overcoming resistance is about understanding people’s psychology and getting to the root of the opposition. This is a process, which will take time. According to Professor Eddie Obeng, resistance to change comes about when we go too fast. He says that the natural remedy is to go slower. He also suggests that we allow people to be part of the story and that we ask more questions. Questions are a great way to open up and allow co-ownership. 

There are several ways in which you can make people active participants in a change initiative and draw them into the story. You can for instance:
  • Create surveys to elicit views and opinions from staff. 
  • Set up discussion forums where ideas can be sourced and debated in a wider group.
  • Give people a role to play by delegating part of the change process to those who will be affected by it.
  • Appoint employee representatives and invite them to take part in executive decision-making meetings. 
  • Facilitate workshops to develop a collective understanding of the issues, approaches and methods going into the change. 

The power of these methods is that they draw the employees into the process by engaging them, creating a dialogue and by giving them a role to play. It is no longer a one-directional flow where employees are simply being told what to do. Now, people feel that their input matters. They are being listened to and have become active participants who have real influence.


If you liked this post, you may also like:
Project Leaders have a positive and empowering mindset
Diversity and inclusion can increase team performance 
Risk  management is how adults manage projects!
6 principles for building trusting and lasting relationships
Deep work: How to embrace this superpower of the 21st century

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​To read more about how to become a project leader and overcome resistance to change, get hold of The Power of Project Leadership (2nd edition). 

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    Susanne Madsen

    Susanne is a project leadership coach and the author of The Power of Project Leadership (now in 2nd edition). Read more..

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